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NEW YORK, Nov. 27 /PRNewswire-USNewswire/ -- Women know that a change in season means a change in skin care regime. But it is important to keep in mind that men have special winter skin care concerns that should not be overlooked. Most people are unaware of how much sun damage they can sustain during the winter, and men especially need to take extra care of their skin during the cold season. Even during the wintry weather, the sun plays a significant role in causing skin damage. It is therefore just as vital to protect skin from the sun during the winter as it is in the summer. According to Kathy Jones, President-Elect of the Society of Plastic Surgical Skin Care Specialists (SPSSCS) and a Registered Nurse certified in plastic surgical nursing in Fort Wright, KY, men are less likely to notice changes to their skin than women. She says that even if men notice changes, they tend to ignore them and put off going to the doctor. "There are two things you can do to make yourself look younger longer," says Jones. "Use UVA/UVB sun protection every day, and do not smoke." UVB rays are responsible for burning, tanning and accelerating skin aging. UVA rays can penetrate into the deeper layers of the skin and plays a major role in skin aging and wrinkling, and can cause cancer. While UVB rays vary by season and location, UVA is the same strength all year round. UVA rays can penetrate glass and clouds, so it is important to wear sunblock at all times.