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Here's an article about pectoral implants from PlasticSurgery.org, a way for men to look more impressive up top:

“Although not common, requests for pectoral etching are increasing slowly,” said Henry Mentz, MD, ASPS Member Surgeon and study co-author. “Many men simply don’t know the procedure is even out there let alone that it’s a safe, effective option for them.”

During pectoral etching, targeted liposuction is used along the lower and outer edges of the chest muscles. A modest fat pad is left over the pecs, creating a noticeable contrast outlining the muscle. Many patients who want the procedure suffer from minor gynecomastia or have lost weight but still have a more feminine-looking chest. Other patients are serious athletes that, despite working out and eating right, cannot develop the masculine, muscular chest they desire. To get a balanced look, these patients often have both abdominal and pectoral etching. Unlike pectoral implants, etching leaves virtually undetectable scars, has no potential rejection issues and offers permanent results. Of the more than 200 men who had pectoral etching, only four experienced minor complications, according to the study.