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Natasha Singer writes:

“It makes you look in the mirror, pull your skin up and wonder what it would be like to have your 20-year-old face back,” Ms. Thielen said. “I wish our society would make us feel better about getting older instead of glamorizing youth, which is a very short period of life.” There are some signs of a countermovement. Dove, for example, has just introduced a line called Pro-Age aimed at women “in their later years.” The products promise to nourish, replenish or renew aging skin and hair. Instead of models, the ad campaign uses real women in their 50s and 60s who happily expose every wrinkle, crease and freckle.

 

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