“We are not saying turn back the hands of time, or stop aging, or look 10 years younger,” said Kathy O’Brien, the marketing director at Dove. “We are saying embrace the age that you are and make the best of it.” That is very similar to the message that Bobbi Brown, the makeup artist, sends in her new book, “Living Beauty.” Ms. Brown, who has her own cosmetics line, admits to feeling concern over her own appearance as she turns 50. But she said drastic changes are for “women on TV.” She herself has had less invasive treatments like Botox injections (twice), laser procedures to remove brown spots and tooth whitening. “My advice to real women is, you are not on TV or on the red carpet, so let go of some of the pressure,” Ms. Brown said.
She is not suggesting, however, that women do nothing. Rather, they can choose to use concealers, moisturizers, hair color or tooth whitening, she said. “I want women to know that they have a choice about aging,” Ms. Brown said. “There is the Hollywood way, or my way. I am not saying look younger. I am saying look good for your age.”
