Girls were, of course, agonizing about body hair before Nair got around to developing a product for them. Laser hair removal is the most popular cosmetic procedure for those 18 and under, according to the American Society for Aesthetic Plastic Surgery. A Nair competitor, Sally Hansen, does not have a product specifically designed for teenagers and those younger, but has traditionally advertised in magazines like CosmoGirl, said Bill Boraczek, senior vice president for marketing at Sally Hansen, a division of Del Laboratories. “Hair removal skews higher with teens,” said Mr. Boraczek, adding that “26 percent of the usage is with girls between 12 and 19, while it only represents 13 percent of the population; we’ve always been strong with this demographic.”
