The NYT writes about hair removal and other beauty topics:
Shoppers who wish to learn more about a certain type of lipstick, for instance, can click on one of the many Quick Shop icons on the site. From there, a small window appears with a description and an offer to add the product to the shopping cart or wish list. Visitors can receive beauty tutorials and other information without being redirected away from the original product. This approach, pioneered by Gap two years ago, “means you just don’t use the back buttons anymore,” Ms. Williams said. “The concept of going back, online, is over.” She said one of the most successful innovations of the Web site is a remake of the Discontinued Items section, which now suggests replacements for the many products that are shelved during a given year. “One of the biggest customer complaints across the industry is that we’re all constantly discontinuing items,” she said. “Now, customers know when something’s gone, and they can get recommended replacements.”
