The NYT writes about hair removal and other beauty topics:
llison Slater, Sephora’s vice president for marketing, said the company revamped its Web site late last year. It has recently added features allowing customers to quickly find new products, like a $250 hair removal device called the NoNo that Sephora is selling exclusively. This summer, Sephora introduced a loyalty program, which rewards online and offline shoppers for repeat purchases. Ms. Slater said the company would take what it learned from those purchases and offer more personalized services and product recommendations by e-mail. “It’s all about getting more personalized,” she said. “Once we know a client’s preferences, we can speak to them more effectively about what they want.”
