Women are more likely to persist with using creams, supplements and
plastic surgery to look younger if they feel these are not yet working,
new research says.
A study of 297 women aged from 27 to 65 years found that they were
more motivated to persist with special diets, vitamins, creams, Botox
or plastic surgery if they believed these had so far failed to make
them look significantly younger. The researchers, Professor Brett Martin
and Dr Rana Sobh, found that women who used these means to look younger
were trying to avoid a 'feared self' -- an image of themselves they
had of appearing wrinkled and old. They have found that when women want
to avoid this feared self, they kept trying if they perceive themselves
to be failing, but as soon as they began to succeed their anxiety lessened
and they stopped trying. Professor Martin, of the University of Bath,
UK, and Dr Sobh, of Qatar University, found that of those women who
felt that the treatments they were taking were not working, 73 per cent
wanted to continue using them. Among those women who felt the treatments
were working, only 45 per cent wanted to continue.
Surely, a backlash against the artificial beauties will erupt. Not
a chance, Dr. Teitelbaum said. Surgical work, when well done, is now
subtle. "Most people aren't getting those bad face lifts anymore, where
the eyes, lips and cheeks are distorted," he said. "If everyone getting
plastic surgery looked like that, there would be a backlash." The aesthetically
altered future would surely flummox Darwin. One New York surgeon, Dr.
Michelle Copeland, suggested that cosmetically altered couplings could
create some surprises. Say a man with a big nose and receding chin has
a nose job and a chin implant. With his new profile he manages to marry
a beautiful woman, who, by the by, had already had her ears pinned back,
her sleepy-looking eyes lifted and her thin lips augmented. Their child
might well be a surprise package with the big nose, the Dumbo ears,
receding chin, saggy lids and thin lips. "Well, then the child will
simply have to start doing all the things his or her parents did," Dr.
Copeland said with a sigh. "I've already seen it happen.”