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By Lisa Radke, Staff Writer of the LAT, March 12, 2006:
Though Krieger warns that his practice is by no means a medical spa, he and his staff go to great lengths in order to make patients feel comfortable and well taken care of. From hotel accommodations, aesthetic services and even recommendations on physical trainers or where to buy a fresh new outfit, Krieger’s staff thinks of everything.
"My idea was to make plastic surgery a more convenient and simple process for people," he says. "I wanted to model it after the retail industry. For example, when someone goes into a boutique, they are greeted by knowledgeable and friendly staff that anticipate your needs."
That personal-shopper type of experience is something that has been lacking in the plastic surgery industry for years, Krieger adds. For many patients, simply choosing one procedure to fix problem areas may not be the best course of action.
"The process is really about understanding the patients and what their desires are," says Krieger. "For example, some patients come in and say, ‘I’ve had two children, and I just don’t look and feel like I used to.’ For that, we’ll do what we call a mommy makeover, which consists of a tummy tuck, breast lift or augmentation and liposuction to get to the underlying concern."
