David Sarwer, a University of Pennsylvania psychologist who has studied
augmentation, also disputes the notion that most women who want implants
are very young and are simply trying to attract new romantic partners.
"Women consistently tell us they are doing this for their own sense
of self-esteem and quality of life," he says. "Today many more of us
see [body image] as an important part of personal happiness." In a 2003
study published in the Journal of Women's Health, Sarwer queried 25
breast augmentation patients and 30 physically similar women who were
not interested in augmentation of their body. He found that augmentation
patients were motivated to have surgery primarily because of their dissatisfaction
with their breasts rather than pressure from romantic partners or because
of cultural influences regarding beauty. At Rodeo Drive Plastic Surgery
in Beverly Hills, Dr. Lloyd Krieger says 70% of his augmentation patients
are women who want to restore their breasts to a more youthful-looking
shape or create what they perceive are normal-sized breasts. "You'd
be surprised about who is getting implants. It's not the girls in college
who want to wear bikinis on the beach. They are only a small part of
it," says Krieger. "Many people just want their shape back because they
feel they've lost something. Or they don't want to be big; they just
want to be normal."