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On Rodeo Drive, Lloyd Krieger, the founder and medical director of Rodeo Drive Plastic Surgery, estimates that 25 percent of his patients come from destinations more than two hours away. He's had patients from New Zealand, Ireland, and Saudi Arabia. "It is not something that was premeditated on our part," said Krieger of the increase in travelers visiting his 3-year-old clinic. "It just developed pretty spontaneously. As we saw it happening, we built infrastructure to support it. We basically just got better at accommodating people and making the trips easy, convenient, and safe." Rodeo Drive Plastic Surgery now offers a "transformation vacation," which the clinic helps organize for its patients without collecting money from third parties. A staff member is assigned to help set patients up at high-end hotels including the Tower Beverly Hills and the Beverly Wilshire for extended stays during their recovery. And some hotels around the city even offer discounts for patients that are getting plastic surgery through the clinic.
