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Mauro Hair Studio handles about 20 plastic surgery patients per month from Rodeo Drive Plastic Surgery and several other clinics around Los Angeles. For $125 patrons can buy a consultation on what hairstyle will look best with their new face or chest, and for another $100, they can get a hair cut.
There are additional charges for dyeing and products. "Say you have a facelift and you feel 10 years younger. Your hair needs to be updated too," said salon owner Mauro Spina. "You shouldn't have a facelift and keep a 1990s hair style."
Often, women who receive breast augmentation are searching for a new hairstyle as well. "They feel better about themselves, more confident. Maybe they are swinging their hair more. They were using a lot of hair spray before and now they don't have to," Spina said. "We make the hairstyle to move with the body much nicer."
One woman from North Carolina who asked not to be named came to Beverly Hills for a nose job last year. She decided to partake of some of the extras Beverly Hills offers, including hair styling, while she was here.
"I asked the plastic surgery office for a referral for a salon, and they recommended B2B," she said. "My daughter lives in the area and she goes there now." In total, the woman estimates that she spent about $24,000 on her trip.