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Krieger, of Rodeo Drive Plastic Surgery, uses his position at the center of one of the most well known shopping locales in the world as a selling point for his business. "I wanted to make the plastic surgery experience akin to shopping at a high-end boutique," said Krieger, whose clinic is decorated with fine art including several original Andy Warhol paintings.
"Even though it is surgery, people aren't engaging in it for the same reason they are doing a liver transplant or tumor removal." Krieger even offers surgical procedures designed to create a body shape suited for wearing clothing well.
The "Rodeo Drive Couture Breast Augmentation," as the clinic calls the procedure, makes women's breasts the shape and size that looks best in up-to-date styles. "If we are obsessed with just making the breasts bigger, they could come out top heavy and not have an appropriate fit for clothes. Sometimes it means going smaller than people initially wanted," he said.
Krieger maintains relationships with retailers along Rodeo Drive who inform him about the latest style trends and what's coming through the pipeline, he said. He also reads fashion magazines. "Almost invariably people coming from out of town want the whole Beverly Hills package," he said of his patients. "Virtually every time I see a patient in follow-up, they are carrying a bag from a store along Rodeo Drive." ?