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Ever since doctors Michael Olson and Douglas Rossi set up their cosmetic dentistry office, Rodeo Smile Design (421 N. Rodeo Dr., Ste. G12, 310.278.8558), in the quiet courtyard of shops known as the Rodeo Collection, business has been booming. After just a year, walk-ins account for nearly 20 percent of the dentists’ business. “The exclusivity of Rodeo Drive gives patients the peace of mind that you’re offering the best,” says Olson. And in today’s hot cosmetic surgery climate, exclusivity is what it’s all about. To that end, Rossi and Olson created a tranquil, watery oasis where creature comforts like massage chairs, paraffin hand dips and aromatherapy are part of any dental procedure. Upstairs at ORA Dentistry Spa (421 N. Rodeo Dr., Penthouse Level, 310.273.0848), a Zen-styled penthouse with a fashionista’s eye view of Ralph Lauren, living up to the posh address means pampering clients to the max. Putting a New Age spin on old-fashioned dentistry, ORA, which opened last fall, offers a menu full of spa-oriented amenities. In addition to high-tech dental services, there’s a tonic bar, free-radical-blasting facials and a spiritual healer who helps take the dread out of the dentist’s chair with energy-infused massages. An elevator ride away at the year-and-a-half-old Medical Hair Restoration (421 N. Rodeo Dr., Ste. T7, 310.860.0606), clients can watch DVDs while the doctor weaves his magic, then head home (in six hours or less) with a designer bandana to hide the evidence.
