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Here are some WireImage photos from the L.A. Direct Magazine "Remember to Give" Holiday Party. WENN Photos.

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When women come to Dr. Bernard Stern's office for plastic surgery, they aren't seeking larger breasts, fewer wrinkles or even a flatter stomach. Instead, they've come to him for help in reshaping their most intimate body part, an area hardly anyone - including themselves - ever even sees: their vaginas. Stern, an American physician visiting Israel this week, is at the forefront of this new, lucrative and controversial trend in genital cosmetic surgery, often marketed as "vaginal rejuvenation." The trend, still relatively new in the United States, has yet to make serious forays in Israel. But American women, it seems, are no longer just injecting Botox, getting liposuction or turning to silicon to carve out a more perfect body. New surgeries now also allow them to tighten vaginal muscles, trim or plump their labia and make cosmetic changes to their most intimate body parts in what some pundits have referred to as the making of "designer vaginas." Stern, an obstetrician/gynecologist by training, has performed about 750 of these surgeries from his office in Ft. Lauderdale, Florida. He specializes in labiaplasty, reshaping the labia (the lips surrounding the vagina); as well as vaginoplasty, a procedure that tightens the vagina. He also performs hymenoplasty, which restores the hymen to its "pre-sexual state." The prodecure is done mostly for Muslim women who want to appear like virgins on their wedding night, even if they've already had sex.

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