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Here's a report about from the AAD about what women want:
Women make up the largest percentage of patients visiting dermatologistsī offices to seek cosmetic treatments and procedures. Dermatologists can provide a variety of options with immediate results for some of womenīs most common skin concerns, and even advise patients about treatments which can optimize skin health and that they may not have yet considered.
"Women want dermatologic procedures that are safe, effective and create the appearance of youth and vitality," said Dr. Northington. "Dermatologists can help women achieve these goals by listening to the patientīs specific concerns, evaluating the patientīs skin type and recommending treatments that result in the desired appearance."
Women most often request treatment for wrinkles, but this can cover a wide variety of aging skin on the face and the body. When discussing treatment options for the face, Dr. Northington recommends that when talking to a dermatologist about wrinkles women talk about texture abnormalities of the skin, such as roughness or a loose, crinkled paper-like appearance. She also recommends that women ask about uneven skin tone, redness and volume loss, which leads to prominent nasolabial lines and marionette lines.
