Steve Sailer: “Recall Werner Erhard, the former car salesman Jack Rosenberg who renamed himself after physicist Werner Heisenberg and West German finance minister Ludwig Erhard. He founded est, the existentialist cult that swept white-collar America in the 1970s. Est was like a new, improved version of Scientology shorn of space aliens. Est was Jean-Paul Sartre’s famous October 1945 lecture to the young intellectuals of Paris telling them that life was meaningless so they had to take responsibility for choosing their own meanings, just remodeled for American regional sales managers.”
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