From Men's Health Magazine:

Hotel staff in Beverly Hills rarely bat an eyelid when people check out bearing little resemblance to those who checked in. There are no double takes, despite the double identities. The reason, of course, is that Beverly Hills is also home to some of the world’s most exclusive plastic surgeons. Few people look old as they parade down Rodeo Drive. Instead, they look… well… altered. The norm, in the sense of God-given imperfection, is by no means “normal,” while the grotesque has become the acceptable. Facial bruising and dressings are status symbols rather than signs of an unlucky encounter with a bar stool.

There are two established Beverly Hills plastic surgeons, however, who aim not to alter but to restore. Their mission is to restore the hairline of the bald and, in doing so, restore their patient’s confidence. Together they have perfected the winningly named Fleming/Mayer Flap, the most radical treatment for male pattern baldness currently in existence and a procedure that is guaranteed to give bald men a full head of thick, lustrous, healthy hair.

“It’s better to be bald and natural than to simply look unnatural,” says the naturally hairless Dr. Fleming. “Looking natural is the key to everything we do here, from rhinoplasty (nose jobs to you and me) to facelifts to baldness treatments. It doesn’t have to be perfect, but it has to look natural. If it doesn’t look natural then the results are devastating to the patient. Sadly, I can’t tell you the number of times over the last 30 years I’ve said ‘no’ or ‘let’s wait and see’ to people, only to have them come back and see me a while later, having done something that’s had crippling results.”